One of the most important parts of making any kind of radio drama is knowing your audience. We had been asked to produce our drama specifically for Brayford Radio, an internet radio from The University of Lincoln, run by and made for students. Even though students are the audience for the station, doesn’t mean we needed to stick to student related dramas, and in fact challenged ourselves to prevent the sound of our drama to sound anything but mature and professional.

Brayford Radio mentions on their website that they are –

“a fresh take on student radio and from the University of Lincoln. Broadcasting from Studio 3 of the MHT Building on the University of Lincoln’s Brayford Pool campus, this online station is not only for students in Lincoln, but 16-25 year-olds around the UK and perhaps even around the world”

 

We feel our radio drama will fit perfectly for the audience, as not only are we informing them on the unknown life of Syd Barrett, but also we have done so in an entertaining way using music and sound effectively, that hopefully holds your attention and will pursue you to want to know more about his life. The style is very experimental, and we feel students and other people at this age will enjoy the challenging nature of the drama.

The other importance of reaching out to our audience is through promotion (PR), which would work through the station itself with advertising, but more obviously social networks (due to our audience being the most active on these social websites). The Twitter and Facebook feeds (found on the home page), are used to keep promoting the drama, guiding our audience to links, and to be more involved as well as relate to them within their own friendships and family, making it seem more relavant, important and active, rather then a website that communicates to the masses. Even though the tweets and statuses will potentially go out to the masses, the uniqueness of these sites make them feel more intimate and one to one which is key for our listeners.